Creative Thinking
6 Important Elements of Product Branding
From the smooth edges and soothing colors of Tatcha, to the vibrancy and clean aesthetics of Drunk...
5 Top Tips for Successful Product...
Product branding is a vital organ of any branding strategy. From a lipstick that pops on the shelf,...
Brand Naming Process: 5 Steps To...
When it comes to a brand name that is memorable, inspiring, and holds a powerful place in the...
3 Brand Strategy Basics
The foundation your business should be built upon, your brand strategy is a combination of many...
Imagery: Building Your Brand Identity
A key part of a holistic brand experience, your brand imagery is the visual representation of your...
Packaging: Building Your Brand Identity
One of the first touchpoints your customer experiences with your company after interacting with your...
Typography: Building Your Brand Identity
An aspect of your brand identity that is often overlooked, the typography you use in your branding...
Logo: Building Your Brand Identity
Of all the elements that compose your brand identity, your logo is your outward advertisement to the...